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© 2022 Palladium Group Limited

Registered in England & Wales Company Registration: 09460746

Digital due diligence for global graphic resource business

The challenge

Palladium was asked to investigate the defensibility of a stock imagery business and the importance the freemium business model has in creating a moat and network effects.

Our approach

  • Visualised the flywheel effect of the freemium business model and the impact different levers have on network effects​Reviewed unit economics of the freemium offering, to establish the impact and value over customer lifetime
  • Identified key drivers of success and the defensibility of them
  • Deep dive into the four SEO pillars and their link to the rare flywheel effect​
  • Analysed the performance of unit economics (LTV/CAC) and the implications they have on the marketing budget and profitable growth​
  • Analysed the feasibility of new customer acquisition targets, and whether it is possible to achieve them if the paid channel is not economically viable
  • Analysed team capabilities and gaps

The result

  • Validated the strong digital performance that allows the business to compete with much more established competitors​
  • Identified that the business plan has unrealistic assumptions about the role paid marketing can play in achieving profitable growth​
  • Summarised recommendations for the business to achieve its full potential

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