Browser not supported

Please use Chrome for a better browsing experience as Internet Explorer is not supported.

Download Chrome

60 Great Portland St, London, W1W 7RT
+44 203 882 8567

© 2022 Palladium Group Limited

Registered in England & Wales Company Registration: 09460746

Digital defensibility of a global travel provider

The challenge

Palladium was asked to establish the digital defensibility of a global travel provider and conduct a detailed analysis of the pillars of the go-to-market strategy, to help support expansion into other markets.

Our approach

  • Identified the digital pillars of success and visualised their interconnectedness
  • Reviewed unit economics of the freemium offering, to establish the impact and value over customer lifetime
  • Evidenced levels of differentiation and defensibility against the competitive set
  • Validated the scalability of the existing go-to-market strategy to new markets
  • Conducted impact assessment of Google algorithm updates on organic traffic
  • Established the value of free and paid customers segments through segmenting keyword themes
  • Analysed the impact of ATL advertising on growing brand traffic
  • Created a geographic demand heatmap based on search data for strategic prioritisation

The result

  • Identified the digital pillars of business success and evaluated their defensibility against competitive threats
  • Identified opportunity to grow revenue through monetisation of free user base
  • Reviewed the opportunity in new markets and the scalability of current processes

More case studies

Discover more