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Company Registration: 09460746

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Ben Martin

As digitisation increasingly reshapes business models from a customer engagement and go-to-market perspective, we believe a broader due diligence focus is required to capture a target’s full future potential.
At Palladium, we assess growth opportunities and levers from a digital, commercial and technology perspective to provide a holistic view of investment opportunities.
Our data-driven, practitioner-led approach provides actionable, growth-focussed insights to support PE and corporate M&amp;A teams throughout the investment cycle.

Our short-and-sharp, sector-based ‘search &#038; screen’ process will identify and prioritise potential acquisition targets based on clients’ unique buy-and-build parameters and our proprietary, data-driven methodology. Our output will include both a long-list and short-list of identified potential targets alongside relevant digital and commercial metrics.

Origination

Palladium’s outside-in assessment of commercial capability, digital performance and brand strength vs the market and direct competitors provides an early, qualified view on a target’s ‘right to win’, giving clients an edge in exclusivity negotiations whilst also allowing for early detection of potential red flags.

Early-Stage Diligence (Outside-in)

Empowering clients with a holistic view of investment opportunities through our unique blend of digital, commercial and technology due diligence:
Digital Due Diligence | Assessing the digital health of a target’s customer acquisition and retention engine alongside the future sustainability of unit economics. We benchmark the target’s digital performance relative to its competitive set and contextualise growth in relation to broader digital market trends, highlighting future risks and opportunities.
Commercial Due Diligence | Analysis of an investment target’s value proposition, commercial performance and future growth potential within the context of its customer, competitive and market environment. We assess the target’s business plan, highlighting levers to accelerate growth whilst also identifying potential risks.
Technology Due Diligence | A detailed assessment of the strength of the technical foundations of a business and the suitability and scalability of platforms and products to meet customer needs and business plan requirements. We identify areas requiring further investment as well as strategic opportunities to introduce new technologies to drive commercial value.

Full Buy-Side Due Diligence

Our Vendor Due Diligence provides investor-facing analyses of the digital, commercial and technology capabilities and opportunities of a business. We articulate a portfolio company’s future growth story vs the market and its competitor set, anticipating questions from prospective buyers.

Exit Preparation

BRAND AND REPUTATION

Assessing a business’ ability to build a digital brand presence through both online and offline tools, and track the impact of spending on commercial performance.

DIGITAL MARKETING

Defining the digital health of a business’ customer acquisition and retention engine, assessing the sustainability of marketing performance and unit economics, and benchmarking digital capability against competitors.

DATA

Evaluating the maturity of a business’ data, data-related processes and capacity alongside reviewing if decision-making is truly data-driven through an assessment of strategy, infrastructure, people and analytics.

DIGITAL PRODUCT

Evaluating a business’ digital product capability through analysing the maturity of its product strategy, product development processes, and overall product performance to gauge the business&#8217; potential to scale, alongside identifying any investments required to expedite growth.

TECHNOLOGY

Defining the technology health of a business through assessing the sustainability and scalability of systems, alongside identifying potential threats and opportunities for competitive advantage through technology development.

COMMERCIAL

Analysing the commercial dynamics for a business including market size/growth, market trends and key competitor benchmarks, alongside conducting customer referencing processes.

Transaction Advisory

Get in touch

Ben Martin