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Uncovering Growth During Diligence: Consumer Investments

By Ben Martin,

Real Deals’ Q1 2024 Data Hub Market Tracker revealed that despite ongoing headwinds for investors and consumers, Europe saw a 17% increase in consumer deal volume compared to the previous quarter. Palladium has also observed a rise in diligence requests for consumer products and services businesses. Successful brands with well-defined offerings or niches are significantly defying wobbles in consumer confidence, and many are at the stage of maturity where institutional capital can be a significant accelerant. In our latest whitepaper, we have highlighted five recurring themes of recommendations from recent consumer diligence projects.

  • Marketing Diversification: Diversifying marketing efforts beyond a single channel can enhance performance and mitigate growth risks.
  • Product/Category/Geographic Expansion: Expanding product lines, categories, or geographic reach can drive significant growth by identifying unmet demand and potential markets.
  • Technology Enhancement: Proper management and enhancement of in-house technology can serve as a commercial driver and value multiplier.
  • Customer Understanding: Analyzing customer feedback and segmenting cohorts can provide clear actions to improve lifetime value (LTV) and retention
  • Artificial Intelligence Impact: Assessing AI's impact on consumer businesses is crucial for understanding valuation, risks, and opportunities.

For more information on Palladium’s Due Diligence capabilities, contact Ben Martin, Global Head of Transaction Advisory (Growth):

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