The digital marketing landscape is moving fast. Although Search Engine Marketing (SEM) continues to be a cornerstone of CMO's digital channel mixes, businesses are increasingly looking for ways to bypass competitive SEM auction dynamics and reach consumers through emerging, high-growth channels.
This whitepaper from Palladium Digital explores recent trends in the digital marketing landscape and opportunities this creates for PE portfolio businesses.
Download Palladium Digital's Whitepaper
Why Download This Whitepaper?
By downloading this whitepaper, you will:
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Understand where Marketing Budgets are Shifting in 2025
Learn where US marketers are allocating their digital budgets as we head further into 2025. -
Maximise ROI on Marketing Spend
Discover how marketers are using channels outside of search to optimise unit economics. -
Understand Consumer Behaviour Shifts
Explore how younger demographics are bypassing traditional search engines and how to meet them where they are. -
Learn about Key AdTech Enablers
Understand the typical technology and software platforms used to access high-growth non-search channels.
What’s Inside the Whitepaper?
› Emerging Trends in Digital Marketing
Insights into the growth of non-SEM digital channels such as Connected TV (CTV), Retail Media, and fast-growing social 'walled gardens'.
› Opportunities for Portfolio Businesses
Explore how to capitalise on demand side platforms (DSPs), retail media networks, and high-growth social platforms to drive growth.
Access your free copy of "Thinking Beyond Search: Digital Opportunities for Portfolio Businesses" to unlock the next stage of growth for your portfolio businesses.
About Palladium Digital Group
Palladium is a leading boutique consultancy, specializing in M&A Advisory services for Private Equity, focusing on the Digital, Commercial, and Technology streams. We specialize in delivering clear analysis and recommendations to investors, helping them avoid or mitigate potential red flags, and identify value drivers and growth opportunities in B2B SaaS businesses.
