We are excited to offer a series of bespoke, private training sessions designed to elevate your team's understanding of the digital landscape.

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We are offering a range of expert, private and bespoke training for your organisations through our lunch & learn sessions. This gives our team the chance to share expert insight on some of the latest trends and insights in the digital space, new techniques used to uncover insight into potential investment targets, and how upcoming legalisation will affect your assets.

The sessions are completely free, and will be tailored to your portfolio. They can be delivered remotely or in person and typically run for an hour, with content and focus refined to your interests.
 
We are currently running sessions on the following topics:

Transaction Advisory Topics | Identifying businesses that can grow​

How AI can be an advantage for origination

AI-enhanced methodologies in origination​, application of evolving data sources​ and pipeline monitoring. 



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Insights from early market analysis​

Insights from outside-in, understanding underserved and niche markets, data benchmarks to support go/no go stage gates​ and preparation for the Management fireside chat.

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How to properly assess the quality technology product

Assessing product market fit and the development roadmap​, typical red flags for technology product roadmaps and supporting pillars of digital product development.

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Creating the optimum customer acquisition model

Optimal balance of owned vs earned vs paid media​, as well as trends in owned media (e.g. GenAI impact on SEO, first party data)​, earned media (e.g. influencer strategies) and paid  media (e.g. Social platform economics - TikTok vs Meta).
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Value Creation Topics | Optimising customer acquisition​

The technology trends driving value creation

Evolving first-party data strategies, regulatory changes, and MarTech solutions, including AI, to transform sales and marketing enablement.



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The role of AI in sales & marketing optimisation ​

The impact on PortCo's investment in internal team expansion and training, collaboration with external agencies, and future resource allocation, including strategic partnerships and advice for AI-powered sales and marketing tools.
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A cookieless future and what it means for assets​

Adapt to alternative tracking technologies due to Google's deletion of cookie tracking to maintain advertising effectiveness and competitive advantage through privacy-compliant strategies.

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The changing dynamics of Organic Search

Google's SGE prioritizing AI-generated content may decrease organic rankings and search traffic, necessitating SEO strategy adjustments.


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Register your interest below: