Data Driven Era joins Palladium Digital

Palladium Digital, one of the UK’s leading digital consultancies specialising in supporting the private equity market, is pleased to announce that Data Driven Era has joined the group.

Data Driven Era is a specialist data consultancy, designed to help private equity firms and their portfolio companies uncover hidden value in the data that surrounds them. The company’s founder, Martin Zeman, will now lead Palladium’s growing data strategy team as Director of Data Value Creation, providing additional depth to Palladium’s award-winning digital transformation practice.

Data has become a critical component of private equity due diligence and value creation best practice in an increasingly competitive market. Exploiting its potential means enhancing efficiency, growing market share, boosting revenues and ultimately generating superior returns. Ignoring data, meanwhile, is simply no longer an option.

Martin and his team will work directly with private equity firms to help them develop and implement data strategies within their portfolios, whilst also supporting clients with their data due diligence requirements.

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Martin Zeman of Data Driven Era commented: “Given the pressure on investors to create additional value in their portfolio, investors are increasingly turning to data to help extract commercial value. Our track record in delivering data strategies that help portfolio companies maximise revenue potential, combined with Palladium’s excellence in digital transformation, results in a powerful service offering for companies who see digital as a future driver of growth.”

James Prebble, Palladium co-founder and Director added: “We are delighted to be able to welcome someone of the calibre of Martin and the Data Driven Era team to the group. We’ve no doubt that together we will be able to offer even more detailed insights into business performance in our due diligence work and deliver increasingly ambitious and forward-thinking transformation programmes for the portfolio businesses we work with.”


Palladium is a digital and technology due diligence provider and digital transformation partner to Private Equity firms and their portfolios across Europe and the US. Palladium was named by Real Deals as 2020 Specialist Advisor of the Year at The Private Equity Awards.

To learn more about Palladium and Data Driven Era, please email martin.zeman@palladiumdigital.co.uk or connect on LinkedIn.

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