The challenge
The client, recruited Palladium to investigate low conversions and deliver new ways of working to help the business to become more agile and innovative in its digital delivery.
The client, had seen a consistent drop off in conversions following changes to process and their lending panel. Palladium was tasked with discovering the root cause of this conversion drop off, as well as delivering new ways of working that helped the business to become more agile and innovative in its digital delivery.
Our approach
Key deliverables included the development of a new digital innovations function and the deployment of new digital solutions. Palladium identified and rectified a number of sales conversion issues resulting in significant improvements in conversion rate, delivering £150,000 back into the sales funnel, as well as making improvements in tracking leads, conversions, and sales as well as delivering enhanced ROI insight.
The result
Palladium identified and rectified a number of sales conversion issues resulting in significant improvements in conversion rate, delivering £150,000 back into the sales funnel, as well as making improvements in tracking leads, conversions, and sales as well as delivering enhanced ROI insight.
