As the inexorable rise of the Digital World continues to transform how we live, work and interact with each other, affecting almost every aspect of our lives, it is proving to be the smartest businesses, no longer the largest, that have the whip hand.
Why is simple. Investment into technologies continues to enable even the smallest companies to organise and engage in entirely new ways and gain competitive advantage. Millions of tiny actions and reactions are carried out by individuals, each creating patterns and in the process helping to fuel change on a vast global scale, transforming industries, disintermediating long-established business models, and for some creating unparalleled opportunities.
This paper seeks to inform professionals concerned with investment, mergers and acquisitions about the importance of identifying, measuring and valuing digital as well as tangible assets to make informed decisions and plan for, and implement winning future strategies.
